Leslie Williams | Creative Design | Web, Brand Identity, Training, Consulting

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Let's work together

Crafting the brand that
powers dreams.

group of young people riding in a sunlit bus or train, each absorbed in their smartphones. A woman in a hat is in the foreground, and the scenery outside the window is green and rural.

ROLE

Brand Identity

Design System

PLATFORM

Web

Native

Offline

BACKGROUND

A design that everyone remembers

Moniepoint is a mobile and web banking service that helps businesses collect payments, get loans, manage operations, and grow. This covers unbanked and underbanked people in rural regions.

DESIGN STRATEGY

Our approach

The goal

Moniepoint wanted to design a brand identity that embodies the essence of their products which powers businesses, retailers, and customers.

The brand identity is essential in creating a strong market presence, fostering user trust, and conveying the brand's value proposition in an emerging market such as Nigeria’s.

Brand Strategy

Positioning the brand as a trusted partner for small businesses, focusing on simplifying financial operations and enhancing user control.
Emphasizing the values of reliability, efficiency, and customer empathy

Brand Voice

Logo Design and Key assets:

Following workshop sessions with the stakeholders, we were able to identity key characteristics and values that aligned with the brand's mission and persona

Candor
Optimistic
Direct
Reliable

I created a memorable and versatile logo that symbolized connectivity, innovation, and reliability, with a design that could adapt to various applications.

I also developed a core set of visual elements, including a color palette, typography choices, and a design style that would convey Hyper Mobile EU's brand personality.

Brand Identity guidelines

I compiled comprehensive brand guidelines outlining logo usage, color codes, typography guidelines, and design principles to ensure consistent application across all media.