Internet accessibility
for mobile adventurers.

group of young people riding in a sunlit bus or train, each absorbed in their smartphones. A woman in a hat is in the foreground, and the scenery outside the window is green and rural.
ROLE

Research

Information Architechure

UI/UX Design

Branding Identity

PLATFORM

Responsive Web

BACKGROUND

Hyper Mobile Europe allows eSim users to connect across the EU without dead zones or lost calls.

Hyper Mobile EU, a leading European telecommunications company, sought to establish a distinct and compelling visual identity that would resonate with its diverse customer base while reflecting its commitment to cutting-edge technology and connectivity.

DESIGN STRATEGY

Our approach

Market Research and Analysis:

We conducted extensive research on the European telecommunications market, identifying industry trends, customer preferences, and competitors' visual identities.

Client Collaboration:

I collaborated closely with the Hyper Mobile EU team to understand their brand values, mission, and vision, ensuring alignment with the new visual identity.

Logo Design and Key assets

I created a memorable and versatile logo that symbolized connectivity, innovation, and reliability, with a design that could adapt to various applications.

I also developed a core set of visual elements, including a color palette, typography choices, and a design style that would convey Hyper Mobile EU's brand personality.

Brand Identity guidelines

I compiled comprehensive brand guidelines outlining logo usage, color codes, typography guidelines, and design principles to ensure consistent application across all media.

ENGINE.START

Design showcase

Sinopia

HEX: #CB390E

RGB: R203 G54 B14

CMYK: C0 M72 Y93 K20

Pantone: 7626 C


Chrysler blue

HEX: #3B0ECD

RGB: R54 G14 B205

CMYK: C71 M93 Y0 K20

Pantone: 2735 C



Fudge

HEX: #0ECDBA

RGB: R14 G205 B186

CMYK: C93 M0 Y9 K20

Pantone: 3265 C



Wool

HEX: #FCE8D6

RGB: R252 G232 B214

CMYK: C1 M11 Y18 K0

Pantone: 475 C


Coquelicot

HEX: #FD3C00

RGB: R253 G60 B0

CMYK: C0 M76 Y100 K1

Pantone: 1655 C


White

HEX: #FFFFFF

RGB: R255 G255 B255

CMYK: C0 M0 Y0 K0

Pantone: -


Black

HEX: #000000

RGB: R0 G0 B0

CMYK: C91 M79 Y62 K97

Pantone: Black 6 C


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Leslie Williams