Internet accessibility
for mobile adventurers.

group of young people riding in a sunlit bus or train, each absorbed in their smartphones. A woman in a hat is in the foreground, and the scenery outside the window is green and rural.
group of young people riding in a sunlit bus or train, each absorbed in their smartphones. A woman in a hat is in the foreground, and the scenery outside the window is green and rural.
ROLE

Research

Information Architechure

UI/UX Design

Branding Identity

PLATFORM

Responsive Web

BACKGROUND

Hyper Mobile Europe allows eSim users to connect across the EU without dead zones or lost calls.

Hyper Mobile EU, a leading European telecommunications company, sought to establish a distinct and compelling visual identity that would resonate with its diverse customer base while reflecting its commitment to cutting-edge technology and connectivity.

DESIGN STRATEGY

Our approach

Market Research and Analysis:

We conducted extensive research on the European telecommunications market, identifying industry trends, customer preferences, and competitors' visual identities.

Client Collaboration:

I collaborated closely with the Hyper Mobile EU team to understand their brand values, mission, and vision, ensuring alignment with the new visual identity.

Logo Design and Key assets

Logo Design and Key assets:

I created a memorable and versatile logo that symbolized connectivity, innovation, and reliability, with a design that could adapt to various applications.

I also developed a core set of visual elements, including a color palette, typography choices, and a design style that would convey Hyper Mobile EU's brand personality.

I created a memorable and versatile logo that symbolized connectivity, innovation, and reliability, with a design that could adapt to various applications.

I also developed a core set of visual elements, including a color palette, typography choices, and a design style that would convey Hyper Mobile EU's brand personality.

Brand Identity guidelines

I compiled comprehensive brand guidelines outlining logo usage, color codes, typography guidelines, and design principles to ensure consistent application across all media.

ENGINE.START

Design showcase

Sinopia

HEX: #CB390E

RGB: R203 G54 B14

CMYK: C0 M72 Y93 K20

Pantone: 7626 C


Chrysler blue

HEX: #3B0ECD

RGB: R54 G14 B205

CMYK: C71 M93 Y0 K20

Pantone: 2735 C



Fudge

HEX: #0ECDBA

RGB: R14 G205 B186

CMYK: C93 M0 Y9 K20

Pantone: 3265 C



Wool

HEX: #FCE8D6

RGB: R252 G232 B214

CMYK: C1 M11 Y18 K0

Pantone: 475 C


Coquelicot

HEX: #FD3C00

RGB: R253 G60 B0

CMYK: C0 M76 Y100 K1

Pantone: 1655 C


White

HEX: #FFFFFF

RGB: R255 G255 B255

CMYK: C0 M0 Y0 K0

Pantone: -


Black

HEX: #000000

RGB: R0 G0 B0

CMYK: C91 M79 Y62 K97

Pantone: Black 6 C


Contact me for work

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Copyright © 2024

Leslie Williams

Contact me for work

Social

Copyright © 2024

Leslie Williams